You can increase your reach and engagement on Facebook if you know when to post.
We can all relate to wondering when the best time is to post something on Facebook. Posting on Facebook at the right time is a common question, but the answer is not as straightforward as it seems.
I wanted to know when to post to Facebook. What's the best time? Learn how to make your Facebook page more engaging with these tips!
Posting on Facebook at the right time
Your audience and the type of content you publish determine when the best time to post on Facebook is for you.
Post when your audience is most likely to be online in order to take advantage of the Facebook algorithm's "recency" bias.
Study findings revealed that people are more likely to check their Facebook apps while commuting to work, during lunch breaks at work, when they're losing focus at work due to afternoon slumps, and when they're winding down for the day after dinner. Therefore, you should consider posting during these times.
As we approach the weekend and people start winding down from the week, posts shared on Thursdays and Fridays tend to get more engagement.
Using our research, we've found the best days and times to post to Facebook:
Time(s): 9am, 11am-3pm, and 8pm.
Day(s): Thursday and Friday.
When you post during these times and days, your posts are more likely to be seen and viewed.
It is not the only best time to post on Facebook, however, you should not take them as the only best time. For that matter, there is no best time to post on Instagram.
By looking at your page's insights, you can find the best time to post on Facebook for you.
The Most Reliable Way to Know When to Post on Facebook
By carefully looking at the Insights on your Facebook page, you can determine when engagement is at its peak.
By observing the times when most of your followers are online, along with the time when your most engaging posts were posted, you can determine the ideal time to post on
your page.
Facebook Insights - How to View Them
Facebook's Page Manager app as well as the Facebook app offer insights into your page.
You can also access the insights on the desktop version, and we'll show you how to do that. Find out how to view insights for your Facebook page It can be found on the Internet.
1. Use your web browser to navigate to facebook.com.
2. Navigate to your page after logging in.
3. Explore more options on the left sidebar by scrolling down.
4. Select Insights.
5. In the navigation bar on the left, click on Posts.
Your followers will be able to see the days and times when they're most active. Hovering over the graph will display the time of day and the number of followers online at that
moment.
The engagement on all your posts can be found under All Posts Published. You will be able to determine when your audience is most likely to engage with your content based on engagement patterns at certain times.
Insights for the time of day are displayed by default in Pacific time. If you live somewhere else, you'll need to convert this to your time zone.
Alternatively, if you're seeking to reach your target audience on Facebook, there's another method you can use.
Posting on Facebook: Do It Consistently
Stay consistent with your posting schedule if you want to reach more people.
It will improve predictability if you publish regular content; your followers will know when you will post next so they can check your page.
Regularly posting will also increase your likelihood of appearing in your followers' news feeds. Posts should be informative, entertaining, and, most importantly, inspiring - A brand's relevance is important. It won't work to post the same picture six times a day, and it will annoy most of your followers.
Additionally, there is a guide on the best time to post on Instagram, so if you are active there
you can check that out, too.
Posting on Facebook at the right time depends on you
I wanted to know when to post to Facebook. What's the best time? Your specific page will determine the answer to that question.
You will gain more engagement, as well as expand your reach if you know when it's going to be. In order to grow your Facebook page, mix your posting times with consistent and valuable content.
You can schedule posts to go live at the best times and days based on your insights. Adapting to changes will allow you to succeed in the long run.
